Are you firmly in the camp of the beach cabana or do you prefer to keep things simple with just a towel? This seasonal question divides Australians almost as much as the classic Sydney versus Melbourne rivalry. From concerns about taking up precious space on the sand to altering the scenic shoreline, beach cabanas ignite passionate discussions every summer.
The Great Australian Beach Divide
While many beachgoers opt for the minimalist approach, travelling light with just a towel, others champion the added shade, privacy, and comfort that cabanas provide. This is especially valued during long, sun-drenched days spent outdoors. Leaning directly into this ongoing national conversation, Australian hydration brand LVL UP recently returned to a familiar battleground: the iconic Noosa Main Beach.
A Free Shade Initiative in Noosa
On Friday, January 23rd, LVL UP executed a clever activation, setting up a line of their branded beach cabanas. These were offered completely free to the public on a strict first-come, first-served basis. From 8am, early-rising beachgoers had the opportunity to secure their own piece of shaded paradise simply by arriving at the beach promptly.
The initiative was designed with a dual purpose: to highlight the critical importance of sun awareness during the harsh Australian summer, and to encourage people to think more consciously about staying refreshed and hydrated while enjoying outdoor activities. The response was overwhelmingly positive, with all the complimentary cabanas claimed in a remarkable ten minutes.
More Than Just Shade: Community and Hydration
Alongside providing much-needed shade, LVL UP enhanced the experience by offering complimentary product samples and gift bags. This gave attendees a firsthand opportunity to try the brand's range of electrolyte supplements.
"As a brand, we are all about showing up for the communities we are part of," explained LVL UP founders and friends Madison Verrochi and Austin Xenos. "This activation allowed us to give back to Noosa in a tangible way by offering free cabanas, shade, comfort and hydration, while having a bit of fun with it too, bringing cabanas back to the beach where they first became part of the culture."
The Story Behind LVL UP Hydration
Founded by Melbourne-based friends Madison and Austin, LVL UP was born from the pair identifying a noticeable gap in the market. They sought hydration products that were not only effective but also easy to prepare, genuinely enjoyable to drink, and convenient to carry on the go.
Drawing inspiration from their own active lifestyles and time spent outdoors, they embarked on developing an electrolyte supplement designed to fit seamlessly into everyday routines. Whether at the gym, on the beach, or while travelling, their product aims to simplify hydration.
Focus on Flavour and Convenience
LVL UP products are formulated with a balanced blend of electrolytes and minerals commonly found in quality hydration supplements. They are packaged in single-serve sachets, prioritising portability and convenience for an on-the-move lifestyle.
"The taste was a huge focus for us," Austin Xenos emphasised. "We wanted to create something that people genuinely enjoy drinking. For us, it was about flavour, simplicity, and making hydration easy to incorporate into daily life."
The entire range is non-carbonated and comes in a variety of appealing, summer-ready flavours. The current lineup includes:
- Mixed Berry: A vibrant, fruity blend that has become a customer favourite.
- Lemon & Lime: A crisp and refreshing citrus burst.
- Orange: A classic, juicy twist.
- Watermelon: A juicy, refreshing flavour inspired by summer.
- Tropical: A lush blend of exotic fruits, reminiscent of a tropical paradise.
- Passionfruit: A refreshing fruity flavour with a tangy sweetness.
Availability and Final Notes
LVL UP electrolyte supplements are currently available at major retailers Chemist Warehouse and Coles Supermarkets across Australia. A 10-pack retails for $14.99, while a 30-pack is priced at $26.99.
As with any supplement, it is always important to read the label carefully and follow the directions for use. Consulting a healthcare professional before deciding if a product is suitable for your individual needs is also recommended.
