The wait is over for Western Australian fashion lovers, as global lingerie and beauty powerhouse Victoria's Secret has officially touched down in Perth. The brand's highly anticipated first store in the state opened its doors in spectacular fashion at Karrinyup Shopping Centre on Friday, December 12, 2025.
A Sparkling Soirée to Mark the Occasion
The launch event was a glamorous affair, with guests embracing the brand's iconic aesthetic by dressing in shades of pink. Attendees sipped champagne while enjoying a surprise runway show, where models showcased the latest collections to the tune of live Christmas music. The festive atmosphere perfectly highlighted the store's arrival during the holiday season.
Local Influencers and Social Figures Celebrate
The guest list read like a who's who of Perth's social scene. Notable attendees included influencers and personalities such as Gracie Piscopo, Montana Criddle, Agatha Linney, Vivien Yap, and sisters Sophie and Lissy Graham. Their presence underscored the significant local excitement surrounding the brand's long-awaited entry into the WA market.
First of Three Planned WA Locations
The new 400 square metre boutique at Karrinyup is just the beginning for Victoria's Secret in Western Australia. This flagship store marks the first of three planned locations for the state. Two additional stores are scheduled to open before the end of the month at Carousel and DFO Perth, dramatically expanding the brand's retail footprint for local shoppers.
The successful launch signals a major retail coup for Perth, bringing one of the world's most recognised lingerie brands directly to Western Australian consumers. With two more stores imminent, Victoria's Secret is clearly betting big on the WA market, offering fashion enthusiasts more access to its renowned collections than ever before.
