Red Rooster has launched its Reds Mega $20k Giveaway, a month-long promotion in July that rewards loyal customers with significant savings, exclusive deals, and major prizes. The initiative replaces traditional Christmas-in-July campaigns with what the company describes as a more rewarding experience for its Reds members.
Promotion Details and Prizes
Throughout July, existing Reds customers and new sign-ups to the Red Rooster loyalty program can access exclusive in-app deals on family dinners and enter to win prizes including a Red Rooster Vespa, a trip to the Red Centre, a year's worth of free Red Rooster, and thousands of dollars in other rewards. The promotion is open to anyone who joins the Red Royalty program during the month.
Red Rooster CEO Samantha Bragg said the promotion was designed to reward loyal customers in a way that feels bigger, more exciting and more valuable than traditional winter campaigns. “The REDS MEGA $20K GIVEAWAY is all about giving our customers genuine value, exciting rewards and plenty of reasons to keep choosing Red Rooster throughout July,” she said. “We wanted to move away from the same old Christmas-in-July campaigns and create something that feels bigger, more rewarding and unmistakably Red Rooster.”
Early Bird $10 Roast Chicken Offer
As part of the giveaway, Red Royalty members receive ‘early bird’ access to a whole roast chicken for just $10. This offer is available from June 25 to June 30 exclusively for Red Royalty members, who automatically receive a voucher in their account. The deal is valid across all ordering channels—delivery, Click & Collect, and in-store—and is limited to one redemption per customer.
“From incredible prizes and exclusive loyalty offers to one of our sharpest roast chicken deals ever, this promotion is our way of thanking the Red Royalty members who continue to support us,” added Bragg. “Whether it’s the chance to win a Vespa, a trip to the Red Centre, a year’s worth of free Red Rooster or unlocking great value through our weekly rewards, there’s something for everyone to get excited about.”
Weekly Rewards for Red Royalty Members
Throughout July, Red Royalty members will receive weekly offers directly in their account, including discounts, freebies, and exclusive rewards across popular menu items. Members can also earn bonus entries through minimum spend offers and other activities, increasing their chances of winning major prizes.
Existing members of the Reds Royalty program unlock even more chances to win through bonus entries, minimum spend offers and exclusive member rewards. The company encourages lifelong fans to check their app regularly for new deals.
About Red Rooster
Red Rooster has been serving Australians for more than 50 years. Famous for its roast chicken and fried chicken favourites, Red Rooster serves 100 per cent Australian chicken across more than 300 restaurants nationwide. With the majority of restaurants locally owned and operated, Red Rooster remains one of Australia’s most iconic and trusted food brands.
