Geelong's popular Pakington Street shopping strip is about to become even more glamorous with the announcement that premium beauty retailer Mecca will be opening a new store in the coming months.
Prime Location for Beauty Destination
The exciting development will see Mecca take up residence at 147 Pakington Street, bringing its extensive range of luxury cosmetics, skincare, and fragrance brands to the thriving Geelong West precinct. This strategic move represents a significant boost for the local retail landscape and demonstrates Mecca's confidence in the Geelong market.
Local shoppers have long appreciated Pakington Street's diverse mix of boutique stores and cafes, and the addition of a major beauty retailer like Mecca is expected to attract even more visitors to the area. The store will join other established businesses in creating a comprehensive shopping experience for residents and visitors alike.
Job Creation and Economic Benefits
The new Mecca store promises to deliver substantial benefits to the local community, starting with employment opportunities. The company has confirmed that the Geelong location will create approximately 25 new jobs for local residents, ranging from beauty consultants to management positions.
This investment in the local workforce comes at a time when Geelong continues to diversify its economy beyond traditional manufacturing sectors. The retail expansion signals growing confidence in the region's spending power and economic resilience.
Transforming Geelong's Shopping Experience
Beauty enthusiasts in Geelong have previously needed to travel to Melbourne or shop online to access Mecca's premium product range, which includes cult favorite brands like Drunk Elephant, NARS, Charlotte Tilbury, and Mecca's own product lines.
The arrival of Mecca on Pakington Street represents a significant upgrade to Geelong's beauty retail offerings and positions the city as a regional shopping destination. Local business owners have welcomed the news, anticipating that Mecca's presence will drive additional foot traffic to the entire precinct.
While an exact opening date hasn't been announced, construction and fit-out works are expected to commence shortly. The store will join Mecca's growing network of locations across Australia, bringing the company's distinctive retail experience to Geelong's doorstep.
