The iconic Australian brand behind the colourful reusable bottles seen everywhere from gyms to offices has taken a major leap into physical retail. frank green has officially opened its first two flagship stores, transforming from a wholesale presence in stores like David Jones into a destination retailer with immersive experiences in Sydney and Melbourne.
Immersive Flagship Stores Earn Global Acclaim
Located at Westfield Bondi Junction in Sydney and Melbourne Central, these new stores are far more than just points of sale. They have propelled the brand onto the global stage, with frank green officially declared one of the 2025 World's Coolest Retailers. The spaces are designed to deeply engage the brand's loyal community.
Shoppers can now enjoy interactive experiences previously unavailable online or through stockists. These include the ability to mix and match components to create bespoke bottles and cups, get on-the-spot monogramming with names and emojis, and even drop off old bottles for recycling, emphasising the brand's circular economy focus.
Design and Details: Sydney vs Melbourne
Each flagship store boasts a unique design that reflects the frank green ethos. The Bondi Junction store in Sydney, marking the brand's arrival in the harbour city, features an eye-catching installation crafted from 1,500 ceramic reusable bottles. The store itself is easily identifiable within Westfield, constructed from 95 per cent recycled stainless steel and housing all the best-selling reusable cup styles.
Over in Melbourne, the brand collaborated with the award-winning Pattern Studio to design its new space at Melbourne Central. This store has quickly become a popular destination for fans, offering the full range of frank green's best-selling products in a carefully curated environment.
CEO Vision and Summer's Must-Have Products
Benjamin Young, CEO and Founder of frank green, told 7You that physical stores represent a deeper connection with customers. "Our customers are at the heart of everything we do," Young said. "Bringing our products and our world to life in physical spaces is one of the most meaningful ways we can connect with them. The stores are another milestone as we continue taking frank green to the world."
As summer hits, several products are flying off the shelves. Australians are snapping up the Iced Coffee Cup with Straw ($54.95) for homemade iced brews. The To Go Bowls ($19.95) are perfect for office commutes, ideal for fruit, yoghurt, or veggies. For meal prep, the Insulated Food Container ($45.95) keeps hot or cold meals at the right temperature for hours, while the Lunch Container ($79.95) offers a multi-compartment, elevated solution for balanced lunches.
From its humble beginnings as a trendy bottle brand to a multi-category lifestyle name offering drinkware, foodware, and pet essentials, frank green's retail expansion solidifies its cult status. These flagship stores are not just shops; they are brand homes designed for experience, customisation, and sustainable practice, setting a new benchmark for Australian retail.
