A popular online apparel brand with deep roots in the Cassowary Coast has planted its first physical flag, opening a bricks-and-mortar store in the heart of Innisfail. Far North Clothing Co, known for its premium Australian-made garments, has launched its inaugural shopfront at 80 Edith Street, bringing its signature style and local job opportunities directly to the community.
From Online Success to Main Street Presence
The grand opening of the Innisfail store marks a significant milestone for the brand, which was founded by Innisfail local Jake Hoppitt and his partner Maddie. Starting as a purely digital venture, the company has cultivated a strong following for its high-quality, locally designed clothing. The decision to open a physical location was driven by a desire to connect more deeply with their customer base and contribute directly to the local economy.
The new store opened its doors to the public on Saturday, May 18, 2024, with a successful launch event that drew crowds. The opening created immediate employment, with the company hiring several local staff members to manage the new retail space. This move is seen as a vote of confidence in the Innisfail retail sector and a boost for the town's main street.
Premium Australian-Made Apparel Takes Centre Stage
The 80 Edith Street location will serve as the primary hub for Far North Clothing Co's range. Shoppers can now browse and purchase the brand's full collection in person, including their popular polos, t-shirts, hoodies, and hats. A core pillar of the brand's philosophy is a commitment to Australian manufacturing, with all its garments produced domestically to support local industry and ensure quality control.
"We're stoked to finally have a home where our community can come in, feel the fabrics, try things on, and really experience what we're about," said founder Jake Hoppitt. The store offers a tangible space for customers who previously only interacted with the brand online, enhancing customer service and brand loyalty.
A Boost for Innisfail's Local Economy and Community Spirit
The arrival of Far North Clothing Co's first store is more than just a new retail option; it represents an investment in Innisfail's future. By creating jobs and attracting foot traffic to Edith Street, the business contributes to the vitality of the town centre. It also provides a local success story, demonstrating that businesses born in the Far North can grow and thrive in their community of origin.
The store's opening aligns with a broader trend of supporting local enterprises, especially those that prioritise Australian production. For residents of the Cassowary Coast and visitors alike, the new outlet offers a chance to purchase quality apparel while directly supporting the regional economy. The move from a successful online model to a physical presence underscores the enduring importance of main street shopping and community connection in regional Australia.
