The Bratz Bratziez Iconz Series blind boxes have become an overnight sensation, selling out at Big W in just four days. The $35 collectibles, which feature six characters including Angel the pig and Bunny Boo the rabbit, have sparked a frenzy on TikTok, with Australian creators urging fans to rush to stores.
A Big W spokesperson told 7You that the blind boxes bring joy through the suspense of unboxing and the thrill of finding a desired character. The toys appeal to a range of age groups, with many customers feeling nostalgic for iconic franchises like Bratz and Strawberry Shortcake.
Each blind box includes one figurine, a lip-shaped charm clip, a 20cm ribbon and lip-shaped clasp, a Baby Bottle accessory, and an Authentication Certificate. Two rare collectibles are expected in the restock.
For those who cannot wait until late April, Big W is launching the LOL Surprise Loves Strawberry Shortcake Tots this week. These scented mini figurines, priced similarly, feature characters like Strawberry Shortcake and Blueberry Muffin, with scents matching each character.
Additionally, the Hyojo Series plush toys, featuring treats like Reese's Peanut Butter Cups and Hershey's Chocolate bars, are hitting Big W shelves this week. Each box contains three characters for the price of one.
