Constantly saving posts of cool outfits and shoes on Instagram? You are not alone. If your social media algorithm is even mildly fashion-focused, you have likely stumbled upon a certain brand while browsing your feed.
What is Nokwol?
Nokwol is a London-born footwear brand that has skyrocketed in popularity in recent months, thanks to its distinctly fashionable trainers that bear a striking resemblance to high-end brands like Miu Miu. Think brown suede, contrast laces, and shades like orange and white, complete with charms if you want to fully embrace the trend.
The brand has millions of posts on social media, where fashion enthusiasts have showcased their brightly coloured trainers. Now, Nokwol is available to purchase in Australia for the first time via The Iconic and David Jones.
Miu Miu Dupe at a Fraction of the Price
Eagle-eyed shoppers have spotted an uncanny dupe for the popular (and extremely high-end) Miu Miu 530 SL suede sneakers in the Nokwol Atlas Sneakers, priced at $199. Both trainers feature the same super-lightweight retro look, suede finish, slim sole, and contrasting laces. However, while the Miu Miu x New Balance collaboration will set you back close to $2,000, the Nokwol pair is less than $200.
The brand boasts a whole range of stylish shoes around the $200 mark, perfect for those looking to dip their toes into the trend without spending thousands of dollars.
First-Hand Experience
I recently got my hands on a pair of the Nokwol Atlas Sneakers in Tan with Orange Laces and have been loving wearing them around the office and running errands on weekends. My favourite look is to pair them with something orange up top, whether it is a jumper, scarf, or handbag.
While I do find they run slightly on the small side (I recommend sizing up to avoid disappointment), once broken in, they become one of the most comfortable shoes in your rotation. Think: the shoe you throw on for Pilates, coffee runs, airport outfits, office days, and late-night dinners, all without changing.
Customer Reviews and Social Media Buzz
Because the shoes are relatively new to Australia, there are not many reviews on The Iconic or David Jones websites yet. The one review reads: "Love these Sneakers! Perfect New Balance X Miu Miu dupe, at a fraction of the price. I would suggest sizing up (one full size), as the Nokwol sneakers tend to run small."
However, there is plenty of overwhelmingly positive feedback on social media, where thousands of women have shown how good the shoes can look styled up and styled down.
About Nokwol
Since launching in London in 2023 by an Australian family with over four decades of experience in the footwear industry, Nokwol has become known for its suede sneakers, low-profile trainers, and elevated everyday silhouettes designed to move with modern life.
Founder Craig Mance said: "After being in the shoe industry for so long and knowing the Australian market so well, we knew there was a real opportunity to bring Nokwol to Australia because we could see what the consumer was looking for. We started the brand in the UK after seeing a clear gap between performance trainers and high-end luxury sneakers and wanted to bring those two worlds together, creating a sneaker that combines premium quality, exceptional comfort and fit, and cutting-edge fashion design."
Nokwol has rapidly built and scaled its global footprint with a strong wholesale network across the UK, Europe, the Middle East, Japan, Canada, and now Australia. With over 200 creator and customer videos and more than 25 million combined views across social platforms, the demand continues to translate directly into retail performance.
The Australian launch signals a strategic entry into one of the world's most style-conscious markets, partnering with two of the country's leading retail destinations to ensure both accessibility and impact across physical and digital platforms.
For more information and to shop from Nokwol, visit The Iconic or David Jones.
