The Iconic has launched its massive End of Financial Year sale, offering up to 50 percent off on selected items. As a seasoned shopper who has covered The Iconic for four years, I have curated a list of the best deals you should consider adding to your cart right now.
Top Picks from The Iconic EOFY Sale
The sale includes an extra 25 percent off selected Country Road products. For example, the chic Country Road Long Sleeve Polo Knit is now priced at $104.24, reduced from $249, while the men's Workwear Australian Cotton Crew Knit is available for $74.96, down from $159.
Winter wardrobe essentials from Assembly Label are also on sale. The Benny Knit, made from 90 percent wool and 10 percent yak, is now $112 (down from $160). Reviewers describe it as beautiful, luxe, and non-itchy. The Tilly Cardigan, composed of 95 percent cotton and 5 percent cashmere, costs $102 (down from $120) and is praised for being soft, warm, and cute.
Levi's barrel jeans are trending, and you can grab the Baggy Dad Barrel Jeans for $103 (down from $159.95) or the Super Baggy Barrel Jeans for $111.45 (down from $169.95). Five-star reviews highlight their stylish and comfortable fit, suitable for all heights.
For hair styling, the Shark FlexStyle Air Styling and Drying System is a popular dupe for the Dyson Airwrap. The limited edition Ruby Red colorway is on sale for $217, down from $499. It includes attachments for straightening, curling, blow-drying, or enhancing natural curls.
Additional Deals and Discounts
- Spend $60 save 20 percent, spend $80 save 25 percent
- Up to 30 percent off beauty and hair tools
- ASICS: 25 percent off
- Country Road: Take a further 25 percent off selected items
- 45 percent off Polo Ralph Lauren Cotton-Cashmere Crewneck Sweater, $122.05 (down from $229)
- 50 percent off Minima Esenciales Isra Cotton Twill Trench Coat, $148.24 (down from $340)
- 50 percent off Lover Lucinda Suede Look Funnel Neck Jacket, $175 (down from $350)
- 40 percent off Superdry Vintage Check Shirt, $69 (down from $119.95)
- 55 percent off Tussah Cowl Neck Mini Dress, $64.60 (down from $139.99)
- 55 percent off Atmos and Here Curvy Bonnie Pleated Linen Blend Pants, $35.10 (down from $79.99)
- 55 percent off Assembly Label Posie Midi Dress, $54 (down from $140)
- 45 percent off Under Armour Vibe Woven Joggers, $48 (down from $90)
How We Choose Products
Our team of experienced writers spends hours researching products, consulting experts, reviewing test results, and analyzing thousands of customer reviews to ensure quality recommendations.
The Iconic's Returns Policy
The Iconic offers free returns for change of mind within 30 days of purchase, with some exclusions for hygiene reasons. Sale items marked as final sale or non-returnable are exempt. Items must be unworn, unused, and in original packaging. To return, log into your account, select returns, and follow the steps to get a prepaid return label. You can reuse the original satchel by covering the old label.
Shipping Information
For metro areas, The Iconic offers same-day and same-evening shipping options, with costs varying by city. Standard delivery is free for orders over $75, or $8.95 for orders under that amount. Regional and country areas have express shipping options, depending on the state. Sign up for the free shopping newsletter to stay updated on the latest sales.



