In a powerful endorsement of digital property marketing, one of South Australia's leading real estate agents has declared that listing on realestate.com.au is now essential for achieving success in the competitive housing market.
The Dominant Source of Property Inquiries
Phil Harris, Managing Director of the award-winning Harris Real Estate, revealed that his agency generates an overwhelming majority of its leads through the REA Group platform. Somewhere between 70 to 90 per cent of all inquiries for both sales and rentals are funnelled through the site.
"It is our number one marketing tool when it comes to connecting buyers and tenants to our residential offerings," Mr Harris stated. He emphasised that the platform's extensive reach is a critical factor, explaining, "The more competition we have for properties, the more likely we are to secure those high prices and get quality tenants."
A Non-Negotiable Tool for Agents and Sellers
Mr Harris, whose firm has been named the best large residential agency by the Real Estate Institute of Australia for the past three years, did not mince words about the platform's importance. "We couldn't afford not to be using it. It's a non-negotiable part of our ecosystem," he asserted.
This sentiment is echoed by property owners themselves. Sellers and landlords not only expect their agents to use realestate.com.au, but they are now specifically requesting it. They recognise that the site's broad audience translates to more eyeballs on their listing, which ultimately leads to better sales outcomes and rental agreements.
Trust and Results in the Australian Market
The success of the platform is deeply rooted in its reputation as a reliable source of property information. "Particularly here in South Australia, it's the trusted partner that people want to work with," Mr Harris noted.
He connected the platform's role to the significance of property in the lives of Australians, describing it as the "number one asset class" and a primary contributor to household wealth. "Property transactions need to be handled with the utmost care so the best possible outcomes can be achieved," Harris said, confirming that realestate.com.au is the marketing tool that facilitates this crucial process.
For anyone actively buying or renting property in Australia, Mr Harris confirms the platform's undisputed status: "It is where you go."
