Australian travellers are set for a major in-flight beauty upgrade, with homegrown skincare brand Grown Alchemist announcing a prestigious partnership with the national carrier. The collaboration will see the science-led brand's coveted products grace Qantas Business Class cabins on selected routes, starting in 2026.
A High-Flying Partnership for Australian Brands
This union between two iconic Australian companies marks one of the most talked-about travel and beauty announcements of the year. Grown Alchemist, renowned for its viral hand care and clinical formulations, will provide a curated selection of its best-sellers in exclusive amenity kits for business class passengers.
Andre Hoffmann, Executive Chairman of Grown Alchemist, expressed pride in the new alliance. "We are proud to partner with Qantas to bring Grown Alchemist to Business travellers from around the world," he stated. "This collaboration reflects our shared commitment to quality, performance and considered luxury, and provides an opportunity to support skin health at altitude."
Hoffmann highlighted the significance for the Australian-founded brand, noting that partnering with a globally respected airline like Qantas represents a meaningful milestone.
What's in the Kit? The Essential Trio for In-Flight Hydration
The amenity kits are designed to combat the dehydrating effects of air travel and will feature three of the brand's top-performing products focused on moisture. Travellers can expect to find:
- Lip Balm to soothe dry lips.
- Hydra Restore Day Cream for facial hydration.
- Hand Cream to nourish skin.
These kits will be rolled out on selected Qantas Business routes, including popular domestic flights such as those between Melbourne and Sydney.
Get the Viral Products on the Ground at Myer
For those not flying business class but eager to experience the products that sparked this partnership, Grown Alchemist's full range remains readily accessible. The brand is available to shop both online and in-store at Myer.
Myer is currently offering a compelling promotion to sweeten the deal: buy two products and save 25 per cent on your order. This presents a perfect opportunity to trial the formulas that caught the airline's attention.
Among the standout products shoppers can explore is the Energize Body Cleanser ($50), a gel formula designed to gently cleanse while imparting a luxurious scent. For a flawless base, the Skin Defense Primer ($58) offers instant smoothing, hydration, and a line-blurring effect.
This strategic move by Grown Alchemist places its 'considered luxury' products directly in the hands of an international, discerning audience, while simultaneously reinforcing its status as a leading Australian brand in the competitive beauty landscape.
