Discount voucher website Wowcher has issued an apology after an email promoting deals appeared to reference a crocodile attack on a toddler at a zoo. The email's subject line on Saturday read: 'Snap up these deals quicker than a croc can catch a kid!'
Company Response
A spokesperson for Wowcher said the company was 'extremely sorry' for the 'unacceptable' wording and was urgently reviewing its marketing content. 'It should never have been written, it was never approved for use. The responsibility sits with us and we are urgently reviewing how our processes failed,' the spokesperson stated.
The company acknowledged the hurt and distress caused, particularly for the young child's family at this difficult time. They added: 'We are reviewing all scheduled marketing content while we urgently strengthen our creative, approval and signoff safeguards. There is no excuse for this. We apologise unreservedly and will take the necessary steps to make sure this does not happen again.'
Background of the Incident
The email reference relates to an incident at Old Hurst zoo in Huntingdonshire on Thursday lunchtime, where a three-year-old boy ended up in an enclosure containing Nile and saltwater crocodiles. The toddler was taken to Addenbrooke's hospital in Cambridge with serious injuries and remains in a critical but stable condition.
A 30-year-old man from Norfolk was arrested on suspicion of attempted murder but has been released on bail until 18 September, as police said he was not fit to be interviewed. He is not known to the alleged victim.
Investigation Ongoing
Detectives are reportedly scrutinising CCTV footage from the zoo to determine if further action is required, according to The Times on Sunday.
