Inside the Fight to Rebrand Cairns and the Great Barrier Reef
Exclusive details reveal the fierce battle over renaming Cairns and the Great Barrier Reef to boost tourism. Discover the key players and the high-stakes debate.
Category : Search result: destination marketing
Manly QLD emerges as premier retirement destination
Discover why the bayside suburb of Manly in Queensland is fast becoming Australia's favourite retirement spot, offering coastal luxury, community, and award-winning villages like The Village Manly.
WA Couple Elopes in Picture-Perfect Positano Wedding
Hayley Leek and Joseph Carlos Buckley from WA's South West swapped their hometown for a romantic elopement at Positano Town Hall in Italy. Discover their intimate Amalfi Coast wedding story.
ACT pays Instagrammers $35k for Christmas city campaign
The ACT City Renewal Authority has invested $35,000 in a social media campaign, paying local influencers to promote Christmas activities in Civic and Braddon to counter low foot traffic.
UWA hires student creators to boost brand appeal
The University of Western Australia is partnering with student content creators to promote a more modern and accessible image, moving away from its perceived elitism.
Experts Sound Alarm on 'Healthy' Alcohol Marketing to Gen Z
Australian health experts are raising the alarm as the alcohol industry markets 'healthy' drinks to wellness-focused Gen Z. Learn the risks and the call for stricter regulation.
Authentic Inclusion Builds Trust in Australian Brands
Discover how embedding genuine diversity and inclusion into brand DNA, not just campaigns, builds consumer trust in multicultural Australia. Learn from industry leaders.
Local Media Drives Medical Practice Success in Wollongong
Helios Medical Rooms in Wollongong boosted patient numbers through local advertising with ACM. Discover how community-focused marketing builds trust and delivers real results for Australian small businesses.
Wollongong's controversial tourism ad divides opinions
Wollongong's new tourism campaign featuring a negative local dismissing attractions is polarising residents and experts. Does reverse psychology work for tourism?
Perth duo's spectacular Amalfi Coast wedding
Perth content creator Miranda Brady and design studio owner Shay Fletcher celebrated their breathtaking Amalfi Coast wedding at the historic Palazzo Avino in Italy.
Sky Sports' failed 'lil sis' experiment for women fans
Sky Sports UK's Halo TikTok account aimed at female sports fans was cancelled after just 3 days following widespread backlash over patronising, stereotyped content that missed the mark completely.
SA Agent: 90% Property Leads From realestate.com.au
A leading South Australian real estate agent reveals up to 90% of inquiries come from realestate.com.au, calling it 'non-negotiable' for market success. Discover why.
SA Agent: Realestate.com.au Vital for Property Success
A top South Australian agent reveals up to 90% of inquiries come from realestate.com.au, calling it 'non-negotiable' for achieving the best property prices and quality tenants.
Realestate.com.au vital for SA property success
South Australia's top real estate agent reveals up to 90% of inquiries come from realestate.com.au, calling the platform 'non-negotiable' for market success in today's property landscape.
Fremantle's clever campaign during bridge shutdown
As Fremantle braces for the Fremantle Traffic Bridge shutdown, a savvy marketing blitz aims to reassure visitors and businesses that the port city remains open for business. Discover how local leaders are tackling the economic challenge head-on.
Business guru funds wedding by selling tuxedo ads
Dagobert Renouf turned his wedding into a marketing masterclass by selling advertising space on his tuxedo, covering all ceremony costs in an unprecedented business move.
Sustainability: Marketing's Unspoken Challenge
New research reveals Australian marketers are struggling to authentically implement sustainability practices, with greenwashing concerns and consumer skepticism creating major challenges for brands trying to go green.
WA cracks down on greenwashing with new mandatory rules
Western Australian businesses face stricter regulations as the state government intensifies its fight against misleading environmental marketing. Discover how new mandatory guidelines will impact local agencies and protect consumers.
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