The United Kingdom is set to introduce a landmark social media ban for children under 16, modeled on Australia's recent legislation but with tougher enforcement mechanisms. The proposed 'Australia-plus' approach aims to protect minors from harmful content and addictive platforms.
Key Features of the Ban
The UK's version will require social media companies to implement robust age verification systems, with penalties of up to 10% of global annual turnover for non-compliance. Unlike Australia's initial model, the UK will also mandate that platforms proactively remove harmful content targeting children.
How It Will Work
- Platforms must use age estimation technology, such as AI-based facial analysis or ID checks, to block under-16s from creating accounts.
- Companies will be legally obliged to enforce the ban, with senior executives personally liable for breaches.
- An independent regulator, likely Ofcom, will monitor compliance and impose fines.
Comparison with Australia
Australia's ban, enacted in 2024, prohibits under-16s from using platforms like Instagram, TikTok, and Snapchat. The UK's version adds stricter enforcement, including real-time monitoring and annual audits of age verification systems. Critics argue it could infringe on privacy and free speech, while supporters say it is necessary to address mental health crises among youth.
Next Steps
The legislation is expected to be introduced in Parliament later this year, with a phased rollout beginning in 2027. Tech companies have expressed concerns about implementation costs and potential overreach.
