Jellycat has launched its highly anticipated Sushi collection, featuring four new Amuseables characters: the Amuseable Soyella Edamame Bean ($47.95), Amuseable Codhi California Roll ($49.29), Amuseable Coneroi Temaki ($62.42), and Amuseable Hosomaki Bag Charm ($54.22). The collection is already going viral on TikTok, with collectors sharing unboxing videos and wish lists.
What’s in the Sushi Collection?
The new range includes the Amuseable Soyella Edamame Bean, a smiling pod of edamame with corduroy legs; the Amuseable Codhi California Roll, a soft roll with a cheerful face; the Amuseable Coneroi Temaki, a cone-shaped hand roll; and the Amuseable Hosomaki Bag Charm, a miniature sushi roll that can be attached to bags. All items are available from Jellycat and MEEQ.
According to Jellycat, the collection is designed to bring “a delicious menu of sushi-inspired characters that are almost too cute to handle.” The brand has built a cult following with its Amuseables range, which transforms everyday foods into collectible plush toys with cheeky smiles and dangling corduroy legs.
Social Media Frenzy
Jellycat launches have become social media events, and the Sushi collection is no exception. TikTok users have posted unboxing videos, collection displays, and shopping hauls, with some videos racking up hundreds of thousands of views. Many collectors set reminders to shop new releases before they sell out, as Jellycat’s food-inspired plushies often disappear quickly after launch.
“The internet is obsessed with Jellycat’s plushies,” a spokesperson for David Jones, which stocks Jellycat products, told 7NEWS. “Part of Jellycat’s appeal is that every character feels full of personality.”
More Amuseables to Feast On
If sushi isn’t your flavour, Jellycat offers a wide range of other food-inspired Amuseables. David Jones stocks favourites like the Amuseables Pair of Olives ($92.99), the Amuseables Perkle Coffee Shoulder Bag ($89.99), the Amuseables Mozzarella ($54.99), and the Amuseables Croissant Small ($54.99). These items have developed loyal followings and are popular as gifts, desk decorations, or collectibles for all ages.
Jellycat’s Amuseables collection has become one of its biggest success stories, transforming everything from vegetables to baked goods into sought-after keepsakes. The brand’s whimsical designs appeal to adults, collectors, and gift shoppers, making new releases highly anticipated events.
Why Jellycat’s Plushies Are So Popular
Rather than creating ordinary plush toys, Jellycat builds a world where everyday foods become lovable companions. Each character has a distinct personality, giving collectors a reason to keep coming back for the next release. The Sushi collection, now available, is already shaping up to be another viral hit, with the brand’s trend in soft toys showing no signs of slowing down.
