The United States is set to co-host the 2026 FIFA World Cup alongside Canada and Mexico, marking a historic moment for soccer in North America. But as the tournament approaches, a lingering question remains: is the US finally learning to love soccer?
The Rise of Soccer in America
Over the past few decades, soccer has steadily gained traction in the United States. Major League Soccer (MLS) has expanded, attracting international stars and building dedicated fan bases. The US men's and women's national teams have achieved notable successes, with the women's team winning multiple World Cups. Youth participation in soccer is among the highest of any sport in the country.
Despite these developments, soccer still trails American football, basketball, and baseball in popularity. The term "soccer" itself, derived from "association football," sets it apart from the global game. However, the World Cup co-hosting opportunity could be a turning point.
Cultural Shifts and Global Influence
The influx of immigrants from soccer-loving nations has enriched the sport's culture in the US. Cities like Los Angeles, New York, and Miami have vibrant soccer communities. The 1994 World Cup, hosted solely by the US, left a legacy of increased interest and infrastructure. The 2026 event promises to build on that foundation.
Television ratings for international soccer tournaments have climbed, and the Premier League, La Liga, and other European leagues have sizable American audiences. The rise of soccer-specific stadiums and the success of the US women's team have further elevated the sport's profile.
Challenges Ahead
Yet, challenges remain. The US men's team failed to qualify for the 2018 World Cup, a setback that dampened enthusiasm. The dominance of other sports in media coverage and school programs also hinders soccer's growth. Moreover, the term "soccer" continues to be a point of contention with purists who prefer "football."
The 2026 World Cup will be the largest ever, with 48 teams competing across 16 cities in three countries. This scale presents logistical hurdles but also immense potential to engage new fans. The US Soccer Federation aims to leverage the event to boost participation and viewership.
A New Era for American Soccer
As the US prepares to welcome the world, the question of whether it is learning to love soccer may soon be answered. The tournament could catalyze a cultural shift, embedding soccer more deeply into the American sporting landscape. For now, the signs are promising: growing attendance, increasing investment, and a generation of young players inspired by global stars.
Whether the US will ever fully embrace soccer as its primary sport remains uncertain, but the 2026 World Cup offers a unique opportunity to accelerate the journey. As co-host, the nation has a chance to showcase its passion for the game—and perhaps discover a new love for it in the process.
