HAIRIFICATION Launches Santal-Scented Heat Protectant
Australian hair growth brand HAIRIFICATION has launched HeatHalo Repairing Heat Protectant, a product that combines heat protection with a fragrance inspired by the iconic Le Labo Santal 33. The 118mL bottle is currently 50 per cent off exclusively at Priceline, dropping from $25 to $12.50.
The scent is described as rich, woody, and expensive-smelling santal, a fragrance profile that typically commands a premium in the perfume world. According to HAIRIFICATION, the product is designed to protect hair from heat up to 230°C while locking in moisture and shine.
Heat Protection and Hair Strengthening
The formula is powered by HAIRIFICATION's H24 Strengthen & Repair Complex, which the brand claims makes hair up to 312 per cent stronger. It also conditions, softens, and detangles, aiming to reduce breakage and frizz. The lightweight mist avoids the sticky or crunchy texture often associated with heat protectants.
"The concept is simple but deeply appealing. Spray it through damp hair before styling and it acts as a tiny personal bodyguard for your strands," said a HAIRIFICATION spokesperson.
Affordable Luxury Scent Dupe
Le Labo's Santal 33 has achieved near-mythical status in beauty circles for its sophisticated, woody aroma. Finding a similar scent in a heat protectant offers a multitasking solution: a fragrance dupe and a hair treatment in one bottle. Beauty shoppers are calling it an affordable Australian hair buy inspired by the luxury perfume.
The product is available at Priceline and online, with the 50 per cent off offer making it an accessible option for those seeking a premium scent experience without the high cost.
