Rihanna's beauty takeover has reached a significant new milestone. Fenty Beauty has officially launched at Myer stores and online across Australia, making it more convenient than ever to shop the products that helped redefine modern beauty.
Fenty Beauty's Full Range Now at Myer
The launch brings together the complete Fenty universe under one roof, including Fenty Beauty, Fenty Skin, and Fenty Eau de Parfum. The latter is a warm floral fragrance that has become a signature scent for fans of Rihanna's beauty empire.
For beauty lovers, this marks a milestone moment for Australians who enjoy shopping for Fenty Beauty. To celebrate the launch, The Fenty Beauty Markette will pop up at Pitt Street Mall from Thursday, 14 May until Sunday, 17 May, transforming one of Sydney's busiest shopping strips into a destination for gloss lovers, skincare enthusiasts, and anyone still trying to achieve Rihanna's famously glowing skin.
Pop-Up Experience and Exclusive Offers
The pop-up promises some of the brand's biggest crowd-pleasers, including best-selling lip combinations, exclusive gifts with purchases, and a giveaway valued at up to $400. This activation feels tailor-made for social media, featuring glossy beauty stations, limited offers, and products that regularly dominate TikTok "must-have" lists.
Among the biggest attractions is the opportunity to finally shop some of Fenty's most talked-about products locally. The brand's foundations became globally famous for their extensive shade range, while the Gloss Bomb lip glosses helped spark the high-shine lip trend that still dominates today.
Fenty Skin and Fragrance
Fenty Skin has built a loyal following thanks to its streamlined approach to skincare, focusing on multitasking products designed to simplify routines without sacrificing results. Meanwhile, Fenty Eau de Parfum has already built an almost mythical reputation online, with fans describing it as warm, spicy, and impossible to forget. Until now, Australian shoppers have had limited access to it, making its exclusive availability at Myer one of the most talked-about aspects of the launch.
Myer Incentives for Shoppers
Myer is offering extra incentives for shoppers eager to stock up. Customers can earn double points across Fenty Beauty brands and receive a complimentary gift when spending $99 or more, exclusively for MYER one members. In an increasingly crowded beauty market, this launch strategy is designed to convert browsers into buyers quickly.
Product Highlights
Fenty Beauty's most talked-about products available at Myer include:
- FENTY BEAUTY PRO FILT'R Soft Matte Foundation Shade 32ml, $64
- FENTY BEAUTY Gloss Bomb Oil, $43
- FENTY BEAUTY Trace'd Out Pencil Lip Liner, $33
- FENTY BEAUTY Gloss Bomb Universal Lip Luminizer, $39
- FENTY BEAUTY Hella Thicc Mascara, $39
- FENTY BEAUTY Gloss Bomb Heat, $43
- FENTY BEAUTY Sun Stalk'r Instant Warmth Bronzer Powder, $56
- FENTY BEAUTY Cheeks Out Freestyle Cream Blush, $39
- FENTY FRAGRANCE Fenty Eau De Parfum, $180—$265
- FENTY SKIN Daily Duo Set, $42
- FENTY SKIN Cherry Dub Pore Purify'r Gel Cleanser 190ml, $47
The arrival of Fenty at Myer also reflects the growing influence celebrity beauty brands continue to have on Australian shopping habits. What began as a celebrity brand has evolved into one of the most commercially successful beauty brands globally, largely because the products have managed to live up to the hype.
For Sydney shoppers, the real attraction this week may simply be the experience itself. Between the giveaways, exclusive gifts, and the chance to swatch products in person, the Pitt Street Mall activation is expected to draw crowds all weekend. The Fenty Beauty Markette opening hours are Thursday, 14 May, from 12 pm to 4 pm, and Friday, 15 May to Sunday, 17 May from 11 am to 4 pm.
