Amazon Prime Day has officially arrived in Australia, running from Tuesday, July 7, until Monday, July 13, and beauty lovers have plenty of reasons to clear space on their bathroom shelves. For the first time, the annual shopping event has expanded beyond its usual 48-hour format, giving Prime members a full seven days to hunt down some of the biggest beauty bargains of the year.
Skincare Savings on Viral Favorites
Leading the skincare lineup is the d'Alba Italian White Truffle First Spray Serum, dropping from $38 to just $21.87. This celebrity-loved vegan beauty product delivers instant hydration and glow, now 42% off on Amazon Australia. Another social media favourite, the BIODANCE Bio-Collagen Real Deep Mask, has been discounted from $25.09 to $19.67. The overnight collagen mask has become one of the biggest K-beauty success stories of the past year thanks to its plumping, glass skin effect.
Anua fans will find plenty to celebrate too. The Anua PDRN Collagen Glow Facial Serum Spray has fallen from $36 to $24, while the Anua Collagen Retinol Refining Gua Sha Cream has been reduced from $49 to $39.20. With Kendall Jenner now representing the brand, interest in Anua continues to grow worldwide.
Hydration and Barrier Repair at Bargain Prices
If hydration is at the top of your skincare wish list, the COSRX Snail Mucin 92% Repair Cream has almost halved in price, dropping from $36 to $19.20. Another skin barrier favourite, AESTURA ATOBARRIER 365 Cream, has also been reduced from $48 to $25.60, while Avène Cicalfate+ Restorative Protective Skin Barrier Repair Cream is down from $41.99 to $24.40.
There are also excellent savings on targeted treatments. La Roche-Posay Cicaplast B5 Ultra Repair Serum is available for $48.99, down from $69.99, while Dr. Althea 345 Relief Cream Mist has dropped to $19.68. Shoppers looking to brighten their complexion can pick up the Dr.Melaxin Peel Shot Glow White Rice Peeling Ampoule for $21.50, less than half its usual $44 price.
Premium Hair Tools See Major Discounts
Haircare is equally impressive this year. Premium styling tools, often excluded from major sales, feature some of the biggest discounts across the event. The ghd platinum+ Hair Straightener has been reduced from $439 to $267.50, while the Shark FlexStyle 2-in-1 Professional Hair Dryer & Styling System has fallen from $399 to $210.80. One of the biggest surprises is the Dyson Airwrap Origin multi-styler and dryer, which has been discounted by more than $250, bringing the price down from $649 to $398.
For everyday haircare, COLOR WOW Dream Coat Supernatural Spray has dropped from $53 to $30.45, Redken All Soft Shampoo is now $25.49 instead of $47, and Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo has been reduced from $60 to $28.99.
Sheet Masks and Eye Treatments on Sale
Eye treatments and sheet masks also feature heavily throughout the sale. The Abib Collagen Eye Patches have been reduced to $21.52, while the d'Alba Piedmont Signature Vita Capsule Hydrogel Mask has been cut from $45 to $21.99. Paula's Choice Retinol Skin-Smoothing Body Treatment is now $41.60, down from $52.
With discounts spanning premium brands, dermatologist favourites and viral Korean skincare, Amazon's biggest shopping event has become just as appealing for beauty enthusiasts as it is for gadget hunters. The only challenge now is deciding what deserves a place in your cart before the sale wraps up on July 13.
