Married At First Sight relationship expert John Aiken has described the dynamic created by a group of five women this season as unprecedented on the show. He says the group, referred to as the 'Boss Babes', has been dominating the group dynamic and using shocking language.
'We've had one or two group rivalries before, but we have never had a group of women who have been very dominating in the group dynamic and who have, at times, used language that will really shock you,' Aiken explained. 'They will stand up for one another, at times, and attempt to control the entire experiment, and they come for anyone who stands up to them, both men and women.'
Aiken, who has been with the show since its 2015 premiere, said the formation of the group was organic and unpredictable. 'These women will say to me at times, 'I'm a girl's girl John and I'm just speaking my truth', but that doesn't mean that it's respectful,' he said.
The 2026 season also introduces a revised Revelation Week, where men and women are separated to participate in workshops. Aiken noted that roughly 12,000 singles apply to be on the show each year, and the experts aim to match them based on compatibility.
Despite initial expectations that the show would last only one season, MAFS has grown from six episodes to 40, from four couples to 12, and now airs four nights a week. Aiken remains surprised by its success, calling it a 'huge juggernaut'.
