Hollywood actress and lifestyle entrepreneur Gwyneth Paltrow has come under fire for her latest advertising deal. The Marty Supreme star and Goop founder has drawn backlash online for featuring in promotional videos for a luxury Israeli property project amid the continuing conflict.
Paltrow appears in the promotion for 51 Park — a 51-storey real estate project in the coastal city of Herzliya, just north of Tel Aviv. Developed by real estate firm Aviv Melisron, the company specialises in the development and construction of high-end luxury residential projects and large-scale, mixed-use urban spaces.
In the video for the project, Paltrow is shown waking up in a high-rise apartment, going for an early morning run and getting ready for the day, all while narrating the wonders of living near a park. “There’s a reason the world’s most iconic buildings are by a park,” says Paltrow in the video, as she tells a driver to take her to “51 Park”. “New York?” he asks. “Herzliya,” says Paltrow with a smile before adding “Israel”.
Paltrow did not share the advertisement on her own Instagram account. However, social media users have reshared the clip and heavily condemned the timing of the glitzy real estate ad, pointing out it is being heavily promoted while Gaza is in ruins due to the ongoing Israel-Hamas war.
“While children are buried under rubble in Gaza, while Lebanese families flee Israeli airstrikes, while Gazans starve under total blockade, she is fronting an ad campaign for ’51 Park,’ a luxury apartment complex in Herzliya, Israel,” a X user posted. Others called Paltrow’s appearance “out of touch with reality” and “shameless”. Pro-Palestinian activists and social media users also accused the actress of being “tone-deaf” and supporting the state of Israel amid ongoing international scrutiny.
The actress, who has appeared in such films as Marty Supreme and Shakespeare In Love, has spoken up about her Jewish roots many times. After the Hamas-led terror attack in October 2023, Paltrow was among a list of Hollywood stars who wrote a letter to then-president Joe Biden urging him to help free the hostages held in Gaza.
CNN reached out to Paltrow for comment.
