The World Custard Pie Championships 2026 returned to Maidstone, Kent, bringing together competitors from far and wide for a messy and joyful tradition. The event, which began about 50 years ago as a fundraiser for Coxheath village hall, continues to delight participants and spectators alike.
A Celebration of Fun and Fundraising
What started as a simple idea to raise funds for a local village hall has grown into an international spectacle. The championships feature teams and individuals engaging in pie-throwing battles, with the goal of hitting opponents in the face with custard pies. The event is known for its lighthearted and inclusive atmosphere, drawing crowds who cheer on the flinging of pies.
Highlights from the 2026 Championships
This year's event saw a range of creative costumes and spirited competition. One standout moment was a competitor playing chicken, daring opponents to throw pies as they approached. Another participant got a pie squarely in the face, much to the delight of onlookers. Pies flew through the air in a flurry of custard and pastry, with the Old School Ravers emerging as the winning team for 2026.
- The Old School Ravers claimed victory in the team category.
- Participants showed great enthusiasm, with one competitor flinging himself into the contest.
- Spectators captured the action as pies hit targets and laughter echoed through the venue.
Photos Capture the Messy Fun
Photographer Gareth Fuller captured the essence of the championships, from pies at the ready to the moment of impact. Images show competitors in the line of fire, pies hitting faces, and the joyous chaos that defines this unique event. The full gallery showcases the spirit of the championships, which remain a beloved tradition in Kent.
