The World Cup has driven television viewership to record levels, but if your set is lagging, displaying distorted colours, or producing unclear images, an upgrade may be overdue. Sony has long dominated the premium TV market, and its latest release is generating significant buzz.
New Sony BRAVIA 7 II Hits Australian Stores
The 65-inch Sony BRAVIA 7 II True RGB Mini-LED AI 4K Google TV is now available across Australia, representing a substantial improvement over earlier models. According to Sony, this television introduces True RGB technology, which employs individually driven red, green, and blue LEDs to achieve the largest colour volume in the company's home TV history. The result is exceptionally precise colours, a wider viewing angle, and lifelike picture quality regardless of ambient lighting.
EOFY Sale Slashes $700 Off
Thanks to end-of-financial-year sales, JB Hi-Fi has reduced the price by $700, making this a limited-time opportunity for consumers. The offer is expected to draw strong demand, and customers are advised to act quickly.
Cinema-Quality Experience at Home
The BRAVIA 7 II is engineered for a complete cinema-at-home experience, featuring enhanced dialogue clarity and evolved 3D Surround Upscaling. Whether watching sports or streaming series, the television aims to fully immerse viewers. The Mirage Stand design conceals cables, giving the screen a floating, modern aesthetic that complements contemporary living spaces.
Tech Expert Praises Picture and Sound
7You's tech expert Sonny Loudon shared his assessment of the "must-have" TV for 2026. He noted that while many manufacturers are adopting RGB technology, Sony's True RGB uniquely handles colour intensity. "The picture isn't just vibrant — it's closer to real life than ever before," Loudon said. He highlighted the intelligent pixel control that improves separation between dark and light areas, reducing haloing and enhancing detail. Loudon also praised the audio system, Sony's Acoustic Multi Audio+, stating, "When watching movies and premium shows on this newly-launched TV, I don't find myself craving a soundbar at all. It genuinely sounds brilliant straight out of the box."
Recommendation and Availability
Loudon recommends the BRAVIA 7 II for anyone seeking a 65-inch TV for a living space, particularly with the $700 discount. The television is available now at JB Hi-Fi while EOFY stocks last.
