Cod prices in Britain have soared to record levels, putting traditional fish and chip shops under severe financial strain. The price surge, driven by reduced catches in the North Sea and Atlantic, has forced many shops to raise menu prices or switch to cheaper white fish alternatives such as pollock and haddock.
Record High Prices
According to the National Federation of Fish Friers, the wholesale price of cod has increased by over 40% in the past year, reaching £12 per kilogram. This is the highest price ever recorded for the fish, which is a staple of the British diet. The federation attributes the rise to a combination of factors, including stricter fishing quotas, climate change affecting fish stocks, and increased global demand.
Impact on Fish and Chip Shops
Fish and chip shops, which have been a British institution for over 150 years, are feeling the pinch. Many owners report that they have had to increase the price of a portion of cod and chips by up to 15%, with some charging over £10 for the first time. Others have added cheaper alternatives like pollock, hake, or coley to their menus to retain customers.
“We’ve never seen prices this high,” said Andrew Hook, owner of Hook’s Fish and Chips in Brighton. “We’ve had to put our prices up, but we’re also offering haddock and pollock as options. Customers are understanding, but they miss the cod.”
Supply Chain Challenges
The supply chain for cod has been disrupted by the war in Ukraine, which has increased fuel and fertilizer costs, and by post-Brexit fishing regulations that have limited access to UK waters for EU trawlers. Additionally, climate change has altered the migration patterns of cod, pushing them into colder waters farther north, making them harder to catch.
The Marine Stewardship Council warns that overfishing remains a concern, with some stocks not yet fully recovered. The council recommends consumers choose sustainably sourced fish and consider alternatives to take pressure off cod populations.
Consumer Response
Despite the price increases, demand for fish and chips remains strong, though some customers are opting for cheaper options. “I still get cod, but not as often,” said London resident Sarah Jenkins. “It’s become a treat rather than a regular meal.”
The National Federation of Fish Friers expects prices to remain high for the foreseeable future, as rebuilding fish stocks will take years. In the meantime, fish and chip shops are innovating with new recipes and promotions to keep customers coming.
