Environmental activists are set to rally against World Cup sponsor Hyundai before Mexico's upcoming match, escalating their campaign against the automaker's alleged environmental and human rights record.
Protest Details
The demonstration, organized by the group 'World Cup Watch,' will take place outside the stadium in Mexico City ahead of the Group C match. Protesters plan to hold banners and distribute leaflets criticizing Hyundai's involvement in the tournament.
Organizers accuse Hyundai of greenwashing its image through sponsorship while contributing to climate change and supporting controversial projects. They also cite the company's labor practices in South Korea and other countries.
Hyundai's Response
Hyundai has defended its sponsorship, stating that it is committed to sustainability and human rights. The company highlighted its investments in electric vehicles and renewable energy.
However, activists argue that these measures are insufficient and that the World Cup should not be used to whitewash corporate misconduct.
Broader Context
The protest is part of a larger movement targeting World Cup sponsors, including Coca-Cola and Adidas. Similar actions are planned for other matches throughout the tournament.
Mexico's match against an opponent yet to be determined is expected to draw a large crowd, providing a platform for the activists' message.
