Motto Fashion, the family-run Australian brand established in 1985, has launched a new free gifts promotion to celebrate its 40-year legacy of empowering women through clothing. The promotion coincides with the release of a behind-the-scenes documentary on YouTube, offering customers an exclusive look at the daily operations of the family business.
The documentary, led by CEO Lauren French, showcases the design, delivery, and daily chaos behind one of Australia's longest-running independent fashion labels. It highlights the brand's commitment to creating clothes that make women feel confident, comfortable, and powerful, with a focus on perfect fit and structure.
Among the featured items is the popular Harlow Dress, priced at $159.95, which sold out within ten hours. Described as the 'perfect' festive dress, it features a flattering boat neckline and front tie detailing, available in various colors, prints, and materials. Another bestseller is the reversible camisole, retailing at $99.95, which offers a 20% discount when purchasing three.
The promotion aligns with Motto's 'Welcome to the F it era' campaign, encouraging women to dress for themselves at any age. Customers can take advantage of the free gifts offer while supplies last, available exclusively through the Motto website.
