Sir Keir Starmer, the Leader of the Labour Party, has inadvertently created a sartorial legacy with his now-famous cagoule. The lightweight, waterproof jacket, often seen in muted greens or blues, has become a staple of his public appearances, particularly during outdoor events and rainy photo opportunities. What began as a practical choice for a politician often caught in Britain's unpredictable weather has evolved into a symbol of his no-nonsense, approachable image.
The Rise of the Cagoule in Political Fashion
Starmer's cagoule first gained attention during the 2020 leadership campaign, when he wore it while canvassing in his Holborn and St Pancras constituency. Since then, it has appeared at countless events, from visits to flood-hit communities to factory tours. According to fashion commentators, the cagoule represents a deliberate departure from the formal suits and ties traditionally associated with political leaders. "It's a signal that he's ready to roll up his sleeves and get on with the job," said style journalist Sarah Mower in a recent interview.
Practicality Over Prestige
The cagoule's appeal lies in its utility. Unlike a tailored overcoat or a designer raincoat, the cagoule is lightweight, packable, and affordable—qualities that resonate with voters during a cost-of-living crisis. Starmer has been photographed wearing it in rain, wind, and even light snow, reinforcing his image as a leader who is not afraid to get wet. The jacket has been credited with humanising him, making him appear more relatable than his predecessors. "It's a piece of clothing that says: 'I'm here to work, not to pose,'" noted political commentator Andrew Rawnsley.
A Symbol of the Times
The cagoule's popularity extends beyond Starmer. Sales of similar jackets have reportedly increased since he became Labour leader, with outdoor brands like Berghaus and Regatta seeing a boost. However, it is Starmer's association with the garment that has cemented its place in political history. The cagoule has been memed, parodied, and even celebrated in fashion blogs. Some have compared it to other iconic political garments, such as Margaret Thatcher's handbag or Jeremy Corbyn's donkey jacket. Unlike those items, however, the cagoule is not a statement of ideology but of practicality.
Critics and Supporters Weigh In
Not everyone is a fan. Some fashion critics have derided the cagoule as dull and uninspired, arguing that it lacks the charisma of traditional political attire. "It's the sartorial equivalent of beige wallpaper," wrote one columnist. But supporters counter that the cagoule's very ordinariness is its strength. "It's not about fashion; it's about function," said Labour MP Emily Thornberry. "Keir wears it because he's focused on the job, not on how he looks."
The Legacy of the Cagoule
As Starmer's political career progresses, the cagoule is likely to remain a fixture of his wardrobe. Whether he becomes prime minister or not, the jacket has already earned a place in the annals of political fashion. It serves as a reminder that sometimes the most powerful statements are made not through words, but through the clothes we choose to wear. In an era of carefully curated images, Starmer's cagoule stands out precisely because it is unpretentious. It is, in many ways, the perfect metaphor for his leadership: practical, resilient, and quintessentially British.
