Diamonds may be a girl's best friend, but in the current economy, purchasing a real diamond tennis necklace is firmly unaffordable for many. That is why one brand is making waves with its $99 tennis necklace, which has thousands of five-star reviews.
Affordable Elegance: The Zafino Dani Tennis Necklace
Zafino's Dani Tennis Necklace will set you back just $99.95, but it resembles something much more high end. Instead of diamonds, the piece is made with high-quality Cubic Zirconia. Sitting beautifully along the collarbone, the necklace delivers a refined, light-catching finish that feels elevated without being overdone — the perfect balance of minimal and statement.
Those who have invested in it say they are wearing it every day and reaching for it, whether it is a casual outfit or something more dressy. The necklace's unique, non-flippable design ensures the stones always face outward, addressing a common frustration with traditional tennis necklaces.
Why the Dani Necklace is a Best-Seller
One of the main reasons Zafino cannot stop selling out of the Dani Necklace is its unique, non-flippable design. Many who wear tennis necklaces hate the fact that the diamonds often end up facing inwards so you cannot see them. The Zafino necklace will never do that.
"Our customer wants pieces that feel elevated, wearable, and accessible; that is the space we own," says Zafino founder Mindi Chisolm. "At the end of the day, we are building more than jewellery, we are building a brand people feel connected to."
Customer Reviews: Glowing Praise
Reviews for the necklace are glowing, with nearly 1,000 shoppers giving it five stars. One happy shopper writes: "I have been searching for a tennis necklace that does not flip! So happy to have found this and it truly is an unflippable necklace, have gotten so many compliments thank you."
Another adds: "I just received the necklace in the mail and it is absolutely beautiful!!! So elegant." A third says: "Photos genuinely do not do it justice. The sparkle is incredible — it looks like real diamonds. I wear it with everything from a white tee to a going-out dress." A fourth draws attention to the fact that it is "the best gift I have given myself."
The History of the Tennis Necklace
According to fashion folklore, the tennis necklace gained its unlikely name thanks to American tennis star Chris Evert. In the 1970s, the 18-time Grand Slam winner had a soft spot for a simple diamond bracelet set with a line of matching diamonds. When Chris Evert's bracelet fell off during the 1978 US Open, play was paused until it was found, and the term tennis bracelet (and later tennis necklace) was born.
About Zafino
Zafino was founded in 2010 by Mindi Chisholm to fill a glaring gap in the market: elevated, trend-led jewellery that sits between high-end designer and disposable fast fashion. Fifteen years on, that vision has scaled into a nationwide brand stocked in over 400 retailers, with a fast-growing direct-to-consumer business and major department store traction. Today, Zafino sits in a powerful position bridging accessibility and aspiration, with pieces that look premium without the premium price.
Future Expansion
Now, Zafino is entering its next phase. After building a strong foundation in Australia, the brand is preparing for US expansion in late 2026, a move set to take its proven model to a significantly larger global audience. At the same time, Zafino is launching its sister brand, Zarla, a more elevated extension of the brand with a refined aesthetic and higher price point.
For more information and to browse the Zafino collection for yourself, including the Dani Tennis Necklace, head here now.
