A viral Korean beauty moisturiser, the Anua PDRN Hyaluronic Acid 100 Moisturising Cream, is now available for $27.99, down from its regular price of $41. The product gained widespread attention after a video featuring a 67-year-old woman's skincare routine amassed over 1.2 million views on Instagram.
The cream combines PDRN derived from salmon DNA with hyaluronic acid and collagen-focused ingredients, designed to provide long-lasting hydration and a plump, glowing complexion. It is described as fast-absorbing, non-greasy, and non-sticky, making it suitable for use under makeup without pilling.
Other products in the Anua PDRN 100 range are also on sale. The Hyaluronic Acid Capsule 100 Serum Masks have dropped from $41 to $27.99, offering a hydrating sheet mask treatment. The Glow Pads are now $25.89, down from $38, providing a dual-textured pad for smoothing and locking in moisture.
The sale pricing has been widely reported in beauty deal coverage, with the cream highlighted as a standout K-beauty buy. As a cosmetic moisturiser, it helps hydrate the skin and improve the appearance of glow and smoothness, without making therapeutic claims.
