Australian and New Zealand fashion and lifestyle platform The Iconic has unveiled a dedicated Korean Beauty category, introducing 47 new brands and over 300 products. The move responds to growing consumer demand for innovative and affordable K-beauty formulations.
Among the 12 cult-favourite brands now available are Beauty of Joeson, COSRX, TIRTIR, Biodance, and Medicube. Gayle Burchell, Chief Commercial and Sustainability Officer at The Iconic, said the category gives customers something they have been asking for in their beauty routines, paired with fast delivery and easy returns.
The Iconic is also expanding its fashion offerings with new brands including sustainable activewear label TALA, New York luxury streetwear brand FOUND, and Melbourne-based label Larriet. This aligns with the platform's goal of becoming a one-stop shop for fashion and beauty.
Popular products featured include the Medicube Triple Collagen Cream, which boosts skin elasticity and strengthens the skin barrier, and the TIRTIR Mask Fit Red Cushion Foundation, available in shades Latte, Ivory, Cool Ivory, and Porcelain. The launch aims to make quality skincare more affordable and accessible for Australian consumers.
