The beauty industry isn't leaving its dupe era anytime soon, and MCoBeauty continues to prove it knows exactly what shoppers want. The Australian beauty brand has built an almost cult-like following for creating affordable alternatives to some of the most talked-about products on the market. From luxury foundations to celebrity-backed skincare, few viral launches seem safe from the MCoBeauty treatment.
Now the brand has set its sights on one of the biggest skincare trends of the past year: glass skin. Freshly landing at Woolworths today, MCoBeauty's new Glass Skin range takes inspiration from some of the beauty world's most coveted products, including Rhode, Haus Labs by Lady Gaga and ONE/SIZE by Patrick Starrr.
Hydrate & Prepare Glass Skin Mist
The $20 Hydrate & Prepare Glass Skin Mist is MCoBeauty's answer to the viral Rhode Glazing Mist. This facial spray is designed to deliver that glazed, luminous complexion currently dominating TikTok feeds and celebrity makeup routines. Since Rhode's Glazing Mist, $52, became one of the most talked-about beauty launches online, shoppers outside the United States have been eagerly searching for more accessible alternatives. Now, MCoBeauty's version costs just $20 and is available during a regular grocery run.
What's particularly interesting is how closely the formulas align. Both products feature skin-loving ingredients such as ectoin, panthenol, beta-glucan, ceramides, cholesterol and glycerin, all known for supporting hydration and reportedly claiming to repair and strengthen the skin barrier.
The differences come down to texture and finish. Rhode's formula takes a more minimalist approach and feels lighter on the skin, making it a strong option for oily and acne-prone complexions. MCoBeauty, meanwhile, leans into the glow factor. With additions such as meadowfoam seed oil and hyaluronic acid, the result is a richer, dewier finish that delivers maximum radiance. For those chasing the ultimate glass skin effect, that extra glow may be exactly the point. The mist is also designed to fit seamlessly into any stage of a beauty routine. It can be used before makeup, after makeup, or throughout the day when skin needs a quick refresh.
Glass Skin Highlighter Stick
Joining the lineup is the Glass Skin Highlighter Stick, priced at $22. Beauty fans will quickly notice its similarities to the Haus Labs Bio-Radiant Glassy Balm Highlighter Stick by Lady Gaga, which retails for $52. Available in Pearl and Champagne shades, the balm-style highlighter delivers a glossy sheen while helping skin appear smoother and more hydrated.
Glass Setting Spray
Then there's the Glass Setting Spray, priced at $25, which takes inspiration from ONE/SIZE Powder Melt Glass Setting Spray. Designed to lock makeup in place while maintaining a luminous finish, the formula contains ceramides to help support the skin barrier and ginger extract to help skin look refreshed and revitalised.
The appeal of glass skin has always been its promise of looking healthy rather than heavily made up. It is less about full coverage and more about appearing as though you've just emerged from an expensive facial with eight uninterrupted hours of sleep. Of course, no product can manufacture perfect skin overnight. But beauty shoppers have shown time and time again that they are more than willing to experiment when the price tag feels approachable.
With the entire collection priced well below its luxury counterparts, MCoBeauty's latest launch is stepping into two powerful beauty trends at once: glowing skin and savvy spending. For anyone curious about the products filling their social feeds but less enthusiastic about luxury beauty prices, this latest Woolworths drop may be the closest thing to having your glazed cake and eating it too.
