Prime Day 2026 has arrived, bringing with it significant discounts on popular streaming services. Among the standout offers are deals on Apple TV+ and HBO Max, which are seeing price cuts of up to 50% on annual subscriptions. These promotions are available exclusively for Amazon Prime members, making it an opportune time for cord-cutters to stock up on entertainment.
Apple TV+ Deal
Apple TV+ is offering a 50% discount on its annual plan, bringing the cost down to $49.99 per year from the regular $99. This deal is available for new and returning subscribers who sign up through Amazon's Prime Day portal. The service includes original series like "Ted Lasso" and "Severance," as well as a growing library of movies and documentaries.
HBO Max Discount
HBO Max is also participating in Prime Day with a 40% discount on its ad-supported annual plan, priced at $83.88 per year instead of $139.99. This offer is valid for new subscribers and includes access to hit shows such as "House of the Dragon" and "The Last of Us." Existing subscribers can also take advantage by switching to the annual plan through Amazon Channels.
Additional Streaming Deals
Other streaming services are joining the Prime Day festivities. Paramount+ is offering 30% off its annual plan, while Discovery+ has a deal for $2.99 per month for the first three months. Amazon's own Prime Video is also promoting its latest original content, though no specific discounts on the service itself have been announced.
According to industry analyst Sarah Johnson, "Prime Day has become a key event for streaming services to attract new subscribers. The discounts are often the best of the year, so it's a great time for consumers to lock in savings."
How to Access the Deals
To access these deals, shoppers must be Amazon Prime members. The offers are available through the Prime Day landing page or directly on the streaming service's Amazon Channels page. Most deals run for 48 hours, ending on June 25.
Consumers should act quickly, as popular deals may sell out or have limited availability. Additionally, some offers require signing up for a free trial before applying the discount. Reading the fine print is recommended to avoid unexpected charges.
