Professional Perth organiser Natalie Grosch charges $1500 per day to declutter and organise homes through her luxury home organising business That Organised Life, which she co-founded with Lilly Macer in 2024. The business has rapidly grown as time-poor West Australians seek functional, long-lasting systems rather than quick fixes.
Core Philosophy: Functional Systems Over Aesthetics
According to Ms Grosch, professional home organisers are increasingly popular among busy Perth families. She says people who constantly tidy yet find their home quickly messy often have a system problem, not a clutter problem. “While we always strive to make every space aesthetically pleasing the core of what we do is functional systems that make it easy for people to be organised,” Ms Grosch says. “When we organise a home, we do it in a way that means we aren’t going to need to come back in six months’ time because the systems we bring in for the client works for them and lasts. We regularly get feedback from people a year later who say their systems are working like they were from day one.”
High Demand for New Home Organisation
There is also huge demand among people moving into newly built homes. “They want everything unpacked, organised and functioning well right from the start,” Grosch says. “We provide clients with a visual plan before commencing.” She explains that professional organisers take time to measure, edit, and design systems around how spaces are used. “Organising done by a professional won’t just look pretty and neat. It will be functional, intentional and will be built to last.”
Cost and Services
That Organised Life typically charges $1500 per day, plus additional costs for storage products, to declutter and curate Perth homes. “The reality is, most clients only need us for the day,” Ms Grosch says. “After we come in for the day to organise their kitchen and pantry, it’s quite common for us to get a call later asking if we can come back to do other spaces like their garage, home office or wardrobe. Sometimes we end up organising people’s entire homes because once the first area is done they realise the difference it makes.”
Copying systems from other homes generally won’t work because everyone lives differently. “We did a project for a client who considers fashion to be very important to them and they had so many shoes and clothes,” she explains. “Because their home had an adjacent spare room we were able to fit that entire room out with custom storage and systems tailored to their belongings.” Every project starts with a consultation to view spaces and discuss how the client’s life works.
Benefits Beyond Tidiness
The process involves careful planning, culling, decanting, and labelling to ensure the home feels effortless to maintain. Grosch, whose own home in Landsdale is neat as a pin, says downsizing possessions can be daunting. Most clients are already in a state of “overwhelm” by the time they call for help. “We provide a full service so will even take items for donation to the charity shop for clients so the bags don’t just sit there and feel like one more thing they have to do,” Grosch says. “Sometimes the fastest way to feel better in your home isn’t a full overhaul, it’s just letting go of the things you’ve been ignoring for way too long.” She notes several studies show tidy spaces are linked to a saner, happier life.
Five Areas to Declutter for an Instant Mood Boost
- The random drawer full of cables for devices you no longer own. “If we came in, we would identify and throw away whatever the client is no longer using and then create a functional space using either drawer inserts or dividers for the remaining tech accessories,” That Organised Life co-founder Lilly Macer says.
- The pile of put away items that never move. “This is something that drives a lot of people mad so the way we would tend to tackle it ourselves is to create a dedicated dump zone, perhaps using drop baskets, to make this area both neat and functional.”
- The drawer you avoid opening because you know it’s chaos. “We usually use a bamboo insert or small baskets for items in drawers to make them easier to see and retrieve quickly.”
- The clothes you haven’t worn in over a year. “Try making a donate pile and a keep pile. We also pack away off-season clothing in vacuum sealed packs so they are safely stored but not a distraction during periods they are unlikely to be used.”
- The kitchen appliances you never use that take up bench and drawer space. “This is another one that we would sort through and create piles to donate, sell or keep. We would also then set up a specific appliance area for anything that is used regularly and we would conceal the appliances you rarely need so the counter tops don’t look crowded and messy.”
When to Bring in the Professionals
- You’re time-poor and want it done properly. “Our clients have full lives often involving work and family commitments and they don’t want to spend weekends trial-and-error organising. Calling in the experts means it will be handled professionally, efficiently and with care,” Macer says.
- You value calm, functional spaces. “It’s not about having a picture-perfect home, although we always put our aesthetic touch to each project. It’s about walking into a space that feels easy to live in, where everything has a place and daily routines feel simpler.”
- You need systems that last. “We don’t do quick fixes or one-size-fits-all solutions. Every system we create is tailored to the home, the lifestyle and how the space is actually used so it works long after we’ve left.”
