Gem Personal Care, the cult Australian brand known for its affordable yet high-end fragrances and oral care, has entered the men's personal care market with a unisex sports range that offers clinical performance and cologne-quality scents. The line provides 72-hour protection against sweat and odour, and is already a sell-out item at major retailers including Woolworths, Coles, and Chemist Warehouse.
Unisex Range Blends Luxury Scent with Sport-Level Protection
Inspired by fine fragrances, the new Gem Sport-Loving 72-Hour Clinical Protection range is designed to last throughout the day. The alcohol-free formula is enriched with hyaluronic acid, shea butter, and vitamin E, catering to active lifestyles. Available in both aerosol and roll-on formats, the range features six scents: Freshly Showered, Sandalwood & Cedar, Original Clean, Millionaire, Midnight Oud, and Tobacco Vanilla.
Gem founder Georgia Danos said, “At its core, this launch is about challenging the idea that customers need to compromise. For too long, the men’s category has forced people to choose between clinical performance and great fragrance or elevated design.”
Rave Reviews from Shoppers
Early adopters have praised the range. One shopper wrote, “I started using this product a month ago and have already made it my go-to deodorant. This is the only time I have gotten through my active job followed by a gym session and still felt the protection along with the scent of the product still being noticeable.” Another noted, “Really impressed with the Gem aerosol deodorant—fresh, subtle scent and it actually lasts all day. It goes on dry, feels light, and keeps you feeling clean and confident.”
The Tobacco Vanilla scent has emerged as a standout. One customer said, “I honestly don’t even have to wear cologne over deodorant it smells that good.” Another added, “Quickly become my new go-to deodorant! Tried the tobacco vanilla for the first time a few weeks ago and been hooked ever since.”
Brand Expansion into Men’s Hygiene
Gem Personal Care, founded in Australia, has built a loyal following for its daily essentials. The new range marks a strategic move into the men’s hygiene sector. Danos explained, “We wanted to create a range that delivers all of it: sport-level protection, cologne inspired scents and products you actually want on your bathroom shelf, or gym bag.”
The brand’s portfolio also includes the Triple Whitening Fluoride Toothpaste and Skin-Loving Shave Gel. The Sport-Loving Deodorant Aerosol is priced at $12.50, and the roll-on at $7.
About Gem Personal Care
Gem Personal Care was founded on the idea that small rituals can transform mood, morning, and mindset. The brand offers a range of high-performing formulas with fragrances designed to elevate daily routines. The new sports range is available now at Woolworths, Coles, and Chemist Warehouse.
