Three men have died after a fire at a single-storey pavilion in New Zealand Way, White City, west London, the London Fire Brigade (LFB) confirmed. The blaze was reported at 6:52 pm on Saturday, prompting a large response from emergency services.
Firefighters and paramedics at the scene
Fifteen fire engines and about 100 firefighters were deployed to the scene near Loftus Road, home of Queens Park Rangers football club. Crews from North Kensington, Acton, Chiswick and surrounding fire stations attended. Firefighters rescued three men from the building, who were then treated by paramedics at the scene.
Two of the men were pronounced dead at the scene, and the third died later in hospital, the LFB said.
Investigation underway
LFB Assistant Commissioner Pat Goulbourne stated that the cause of the fire is under investigation by specialist fire investigation officers and the Metropolitan Police. “The fire involved a single-storey pavilion, with just over half of the structure damaged by the fire,” Goulbourne said. “Control officers mobilised crews from North Kensington, Acton, Chiswick and surrounding fire stations to the scene. Firefighters were able to bring the fire under control by 9:25 pm.”
The LFB has not released further details about the victims or the circumstances leading up to the blaze. The investigation is ongoing.



