It might sound crazy, but the famous Big W Toy Sale in June is the first sign of Christmas. With families doing it tough in a cost-of-living crisis, thousands across the country use the major multi-day event as an opportunity to get ahead of Christmas and buy the gifts they know the children among their family and friends will want.
Right now, the Big W Toy Sale is in full force, with a staggering 1,300+ deals on toys, tech, gaming and more. The sale marks the start of the festive shopping season for hundreds of thousands of shoppers — with almost 3 in 4* saying they use the sale to shop for Christmas. Some 360 new toys, including 149 exclusives that shoppers won’t find anywhere else, will be landing on BIG W shelves as part of the event.
Helping Families Stretch Their Budgets
To help families stretch their budgets ahead of the festive season, this year Big W is rolling out free and extended lay-by for Christmas**, and a Price Match Promise^ on everything in the catalogue.
“Christmas shopping actually starts in June at BIG W for hundreds of thousands of our customers. With incredible deals across hundreds of toys at the top of kids’ wish lists (and big kids too) — it’s the ultimate hack for managing your festive budget,” Big W’s Chief Customer Officer Ryan Gracie told 7You. “We know families are feeling the pinch, which is why we’ve introduced free and extended lay-by for Christmas. This, combined with our Price Match Promise, gives shoppers absolute peace of mind to lock in the best deals now. There’s no need to worry about keeping the goodies a secret — our team will look after them until the festive season is just around the corner.”
Top Trending Buys This Year
According to the Big W team, this year it’s all about toys that both kids and adults can enjoy. “Toys that inspire kids to be imaginative and creative are topping wishlists, such as dolls from a favourite Disney movie, or sensory toys such as slime, squishy toys and Play-Doh,” Big W’s Resident Toy Expert Jess Smith told 7You. “The sale isn’t just for the kids. Play has become a powerful way for adults to de-stress and reconnect with loved ones, so we’re expecting to see trolleys filled with goodies for the kids and the grown ups this year.”
Top 15 Toys for Kids
- Little People Disney Princess Parade Set: Now $49, save $50
- Toy Story 4 RV Friends Figures 6 Pack: $69, save $20
- Monster Jam RC 1:15 Sparkle Smash: $34, save $35
- Mega Blocks Build & Race Pig: $19, save $20
- Play-Doh Pack Mega Meter: $16, save $14 (equals $1 per tub)
- Hot Wheels Monster Trucks Car Chomin Mega-Wrex Video: $29, save $30
- Robo Alive Light Up Aquarium Set: $69 flash deal
- Zuru Rainbocorns Kitty Mania: Assorted: $24, save $26
- Disney Pixar Toy Story Buzz Lightyear Action Figure 18cm and Punch Launcher Toy: $20, save $29
- Beyblade X Xtreme Battle Set: $49 flash deal
- Furby Cotton Candy Pink & Blue Interactive Plush Toy: $49, save $51
- LeapFrog LeapMove: $99, save $30
- Fisher-Price Little People Caring Fun Animal Farm Gift Set: $69 flash deal
- Hatchin’ Yoshi from the Super Mario Galaxy Movie: $89 flash deal
- Disney Princess 7 Pack Dolls: $69 flash deal
Top Toys for Kids and Adults
- LEGO Editions Formula 1 Scuderia Ferrari HP Charles Leclerc Helmet: $109, save $10
- The new Fourth Wing: Rise of the Wingleader Game is now exclusive to BIG W available in a $39 flash deal
- Scrapbookers can pick up the Canon Selphy QX20WH Portable Photo Printer - White: $189, save $40
- Crocheters can grab the Craft Maker Cosy Crochet Mini Cuties Kit: $10 ($6.99 off RRP)
- Get the Nintendo Switch OLED Model - White: $399, save $140, and the viral co-op game It Takes Two for just $29, save $20
- Stock the games cupboard and save with the UNO Elite Formula 1 2025 Core Edition Starter Pack: $23, save $6, Hues and Cues: $25, save $14, and Tapple: $25, save $10
- With over 200,000 blind boxes flying off BIG W shelves since January, the new Kimmon Collectible Mystery Box Plush: $29, and ChaChaCha Character Key Chain: $18, are set to be TikTok fan favourites.
For more information and to shop the Big W Toy Sale for yourself, head here now.
*74% of respondents say they’d use the Toy Sale to shop for Christmas gifts. Insights from IMI Toy Sale Customer Behaviour Study. N = 805 Toy Shoppers with kids. Aged 21-60, 50% Male / Female, Fieldwork Dec 3 to Dec 11, 2025.
**Final lay-by pick up by 6 November 2026. T&Cs apply with varied terms applying for Toy Sale. For more information visit: https://www.bigw.com.au/payment/layby/layby-terms-and-conditions
^Available in store only. Valid from 09/06 until 08/07. For full T&Cs and the list of exclusions, please see: www.bigw.com.au/toy-sale/catalogue-price-match-promise
